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At Your Service

Travel & Leisure

At Your Service

"My staff deprived life ended earlier this year when I heard about the latest phenomenon: the personal concierge."

In 2001 Serena Cook, formerly Jade Jagger's chef, started Deliciously Sorted on Ibiza. "I was always being asked to get VIP tables, boats, masseurs," she says, attracting clients like Calvin Klein, Simon and Yasmin le Bon, Elle Macpherson, and Hugh Grant, who don't want to look as if they don't know what they are doing.